$
67.20

By John M. T. Balmer,Shaun M. Powell,Joachim Kernstock,Tim Oliver Brexendorf

This prestigious edited choice of articles from the Journal of brand name Management discusses the influence of study on our knowing of company model features and company model administration so far. quite a lot of subject matters are coated, together with franchise model administration, co-creation of company manufacturers, alliance manufacturers, the function of inner branding within the supply of worker model promise, and the growth into new methods. Advances in company Branding is vital studying for these project a PhD programme or by way of higher point scholars trying to find rigorous educational fabric at the topic and for students and discerning practitioners, performing as 'advanced introductions'.

Show description

Read Online or Download Advances in Corporate Branding (Journal of Brand Management: Advanced Collections) PDF

Similar customer service books

Tourist Customer Service Satisfaction: An Encounter Approach (Advances in Tourism)

Purchaser pride and loyalty within the tourism zone is extremely based upon the behaviours of front-line provider companies. carrier is ready humans, how they relate to each other, satisfy every one other’s wishes and finally take care of one another. but strangely there are few or any books which specialise in the precise specifics of the social trade and interplay among the merchant and consumer.

Practical Assertiveness for Professionals in Health Care: Skills Key to Personal Effectiveness with Patients, Families, and Coworkers

Do you would like that your staff have been extra harmonious, direct, and respectful of one another? As you good recognize, caliber sufferer results and worker engagement rely not just on technical services but in addition on communique caliber. but, communique difficulties and the necessity to carry not easy messages plague interactions among staff, physicians and sufferers.

Profitable Customer Engagement: Concept, Metrics and Strategies

The concept that of purchaser engagement has developed as a strong device for construction a ecocnomic method of patron administration. ecocnomic purchaser Engagement is an authoritative ebook that communicates the basics of ecocnomic purchaser engagement via presenting a client engagement worth (CEV) framework.

Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously

The top of meeting Line ManagementWe’re in the middle of a revolution. Quantum leaps in know-how are allowing corporations to monitor and degree people’s habit in actual time, converse internally at notable pace, and innovate regularly. those new, software-driven applied sciences are remodeling the way in which businesses have interaction with their clients, staff, and different stakeholders.

Extra info for Advances in Corporate Branding (Journal of Brand Management: Advanced Collections)

Sample text

Download PDF sample

Advances in Corporate Branding (Journal of Brand Management: Advanced Collections) by John M. T. Balmer,Shaun M. Powell,Joachim Kernstock,Tim Oliver Brexendorf


by Mark
4.3

Rated 4.16 of 5 – based on 46 votes